Wednesday 6 November 2013

OUGD401 - COP Lecture 4: Illustration

Illustration is strategic image making, used within the context of visual communication to convey meaning or concept.  For example: Frosties cereal box illustration image - concept is the happy, muscular tiger that loves frosties.  The context is promoting the cereal for purchase.

The earliest systems of visual communication began with image.  The aesthetic of an image communicates as much as the semiotics - the signs and symbols.





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