How far back does type go?
- stone carvings in Roman era
- Gutenberg press (1450s) began mass dissemination of knowledge.
Stages of type:
- script/blackletter
- classical oldstyle
- transitional
- modern
- swiss modern
- contemporary
Everyone interacts with typography every day of their lives.
Walter Gropius - form vs. function - the latter should come first.
If you've done something right then it shouldn't be noticed that you've done anything at all.
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What are the differences between Fine Art and Graphic Design?
- Fine Art doesn't have to have a function - it is aesthetic
- Graphics has more rules and principles
- In Graphics you have to make the message clear for it to work
- communication is straight forward in Graphic Design
- it's pretentious in both Graphics and Fine Art
- myth surrounds the production of Fine Art
- Graphic Design educates and persuades
- Fine Art is based on own interpretations as well
Arisman M. (2003) - "Is there a fine art to illustration?"
- Fine Art is pure
- Illustration is the beginning of selling out
- Graphic Design is commercial art
- Advertising is selling
political - culture of higher class
Not everyone visits galleries but everyone encounters Graphic Design
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