Print started off as cold communication method.
Chronology = the sequential order in which past events occur
The general consensus is that 'if it's print it is seen to be true'.
Documentation
Communication
Reproduction
Print
- year 200, began in Japan where they woodcut onto fabric
- 300 years later print started in China
- print didn't happen in Europe tip 1400s
Religion moved print forward as well
Mass Communication
Gutenberg press
- 1450 in Germany
- moveable type
- print onto paper, cheaper than fabric
Literacy developed and people began to learn to read. To succeed, need to engage and read.
Trickle down theory
- creates middle class, not fancy/posh but can read
Can print 3060 pages a day on Gutenberg press compared to 20 by hand. In under 400 years the number of books in Europe went from 0 (15th Century) to 1 billion (18th Century).
The way we formulated language changed it.
Marshall McLuhan (1911 - 1980) - "The medium is the message"
Linotype
- allowed us to produce solid lines of type
- the typewriter
In the pre 1900s newspapers would be 8 pages long - cheap and quick. The computer changed everything since it's invention in the 20th century.
Printmaking as Image
- etching, including engraving and dry point
Print was used for propaganda as it needs to be bold and iconic, so it could deliver clear, simple messages. No matter what class the audience was they would still understand the same message.
Screen printing - easy and accessible.
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