OUGD501: Second stage of practical investigation

I refined the best compositions and ideas from the first set of experiments and developed my ideas further for each brand, considering the nature of the brand and existing visual elements that are easily recognisable as an association to the company, for example, Pandora's crown over the o, the curve under Simple, and Skype's cloud outline.

For some development to push past the boundaries I originally started with, I introduced new mediums such as paint markers which were suitable for brands such as Subway, to create bold letterforms in a natural writing style.  This brand in particular worked in this medium because it accurately represents the motive and aim of Subway's services; to satisfy their customers with quick, fresh service and food.

I also used materials more appropriate to the brand Scotch, creating type out of tape to maintain the qualities of a handmade typographic logo. This way the brand is instantly recognisable for what it sells, and uses an appropriate medium to communicate this message.  Ideally this logo would work well printed with clear spot varnish on packaging, however this is a costly design decision for a logo.